Skip to main content
Self-publishing Tips

From Manuscript to Bestseller: How to Publish Your Book on Amazon

By April 11, 2023May 2nd, 2023No Comments
Publish Book on Amazon

Publishing a book on Amazon can be a great way for self-publishing authors to get their work in front of a wide audience. With over 300 million active users worldwide, Amazon is one of the largest online retailers in the world. However, getting your book noticed among the millions of titles available on the platform can be a challenge. In this article, we’ll discuss the steps, tips, main rules, and keys for success when it comes to publishing your book on Amazon.

Step 1: Write and Edit Your Book

Before you can publish your book on Amazon, you need to write it. Once you’ve written your book, it’s important to edit it thoroughly to ensure it’s the best it can be. This includes checking for spelling and grammatical errors, inconsistencies in plot and character development, and pacing issues. Consider hiring a professional editor to help you with this process, as they can provide valuable feedback and catch any errors you may have missed.

Step 2: Create a Professional Cover

Your book cover is the first thing readers will see when they come across your book on Amazon, so it’s essential that it looks professional and eye-catching. Consider hiring a professional cover designer to create a cover that accurately reflects your book’s content and genre. The cover should be visually appealing, with clear fonts and high-quality images. Make sure it looks good in both thumbnail and full-size versions.

Amazon Kindle Direct PublishingStep 3: Format Your Book for Kindle

Amazon’s Kindle Direct Publishing (KDP) platform requires that your book be formatted correctly before it can be published. This includes ensuring that the book is properly formatted for Kindle devices, including the use of HTML tags for headings, subheadings, and paragraphs. You can either hire a professional to format your book or do it yourself using software like Calibre or Scrivener. Make sure to preview your book in both Kindle Previewer and on actual devices to ensure that it looks good and functions properly.

Step 4: Set a Competitive Price

Setting the right price for your book is key to attracting readers. Consider the prices of similar books in your genre and set a price that’s competitive but also reflects the value of your work. Keep in mind that the price of your book can affect its perceived value, so don’t price it too low. Also, consider participating in promotional campaigns such as Amazon’s Kindle Countdown Deals and Free Book Promotions to increase visibility and generate buzz.

Step 5: Create a Compelling Book Description

Your book description is your chance to entice readers to buy your book. It should be well-written and accurately describe your book’s content and genre. Be sure to include any endorsements or reviews you’ve received from beta readers or other authors. Use language that appeals to your target audience and conveys the tone and style of your book. Keep in mind that readers often use the book description to decide whether or not to purchase the book, so make it as compelling as possible.

Step 6: Choose the Right Categories and Keywords

Selecting the right categories and keywords for your book is essential to getting it in front of the right readers. Be sure to choose categories that accurately reflect your book’s genre, and select keywords that are relevant to your book’s content. Amazon allows you to choose up to ten categories for your book, so choose wisely. Additionally, use keywords in your book title, subtitle, and description to improve discoverability.

Step 7: Promote Your Book on Amazon

Once your book is published on Amazon, it’s up to you to promote it. Consider running ads on Amazon or other platforms, reaching out to book bloggers and reviewers for reviews, and using social media to spread the word about your book. Amazon also offers a number of promotional tools such as Kindle Countdown Deals and Free Book Promotions that you can use to increase visibility and generate buzz. Utilize these tools wisely, and consider partnering with other authors or book bloggers to promote each other’s work.


  • Build your author brand: Consider creating a website and social media profiles to build your author brand and establish a following.
  • Utilize Amazon’s Author Central: Amazon’s Author Central is a free tool that allows you to create an author profile and track sales data for your books. Use this tool to keep track of your sales and reviews, and update your author bio and photo as needed.
  • Get reviews: Reviews are essential to getting your book noticed on Amazon. Consider reaching out to beta readers and reviewers before your book is published to generate some early reviews. Additionally, encourage readers to leave reviews by including a call to action at the end of your book or in your author bio.
  • Keep your book up-to-date: Keep your book’s description, categories, and keywords up-to-date to ensure that it remains relevant and visible to readers. Additionally, consider updating your cover or book content if needed to improve sales.
  • Be patient: Building a readership takes time, so be patient and persistent in your efforts to promote your book.

Main Rules:

  • Follow Amazon’s guidelines: Be sure to follow Amazon’s guidelines for publishing, including content and formatting requirements. Violating these guidelines can result in your book being removed from the platform.
  • Own the rights to your book: Ensure that you own the rights to your book and have the legal authority to publish it on Amazon.
  • Avoid scams: Be wary of scams and companies that promise to promote your book for a fee. Do your research and only work with reputable companies.
  • Maintain quality: Ensure that your book is of high quality, both in terms of content and presentation. Poorly edited books with low-quality covers are unlikely to succeed on Amazon.

Keys to Success:

  • Write a great book: The most important factor in succeeding on Amazon is writing a great book that readers will love.
  • Stand out: Create a professional cover and book description that stand out from the competition.
  • Know your audience: Understand your target audience and write a book that appeals to them.
  • Be persistent: Building a readership takes time and effort, so be persistent in your efforts to promote your book and build your author brand.
  • Continuously improve: Continuously improve your writing and promotional efforts to ensure that you’re always growing as an author and improving your sales on Amazon.

In conclusion, publishing a book on Amazon can be a great way for self-publishing authors to get their work in front of a wide audience. We hope these steps will help you to increase your chances of success and build a readership on Amazon.